Generative AI

Now here’s a topic that divides a room of creatives like no other.

I think we can't disinvent it, and maybe we can't even limit its use. Marketing and content are agile fields; the game changes every year. 2023 has certainly been the year of generative AI—Midjourney, DALL-E, Stable Diffusion, ChatGPT, and Firefly have shaken the digital landscape, and now more and more services are introducing AI to their platforms.

Below, you can see some samples of images I have generated with AI. As a content specialist, I see a lot of value in a tool that helps me formulate a brief with a higher level of precision than I was able to achieve before. I'm curious to see where it is going (hopefully not an apocalypse), and I am ready to embrace all the changes come with it.