Photography

Good photos tell a story, build brand image, sell the product, leave an impression. Bad ones don’t. How can you tell the difference? Metrics, testing, and a time-honed knack for it - it doesn’t require talent but it does take some skill.

Here you can see some photos curated by me for companies, brands and projects. Notice how the style, quality and product depiction shift between different industries and products. It is intuitively obvious - certain products require certain styles, these same styles won’t work for a different product or for a different clientele.